Does that mean you avoid services like facebook or google? Many of those innovations are based on data collection and using that to make customer segments to sell targeted ads. Without that model you may be asked to pay a few dollars or see additional ads that are more likely to be less interesting.
>Does that mean you avoid services like facebook or google?
No. Can't. I can't do my job without Google and my social life wouldn't survive without Facebook (messenger, groups, events). Using these services is not voluntary at this point.
I'm afraid it's a small "plenty" but as a European data point I'm using an Android phone right now. I'm not logged in any Google service with the exception of Google Play. My mail is not on Gmail. I'm not logged in Facebook too and I don't have their app. However I do have their Pages and Messenger apps because of work. Maybe I could ditch Messenger because almost nobody I know uses it. Everybody is on WhatsApp (another Facebook property) and a few people are on Telegram (developers). Could I do without WhatsApp? Maybe but it would be hard. I'm almost not using Facebook anymore because it's became so boring after 10 years of the same stuff.