Monthly subscriptions churn on a monthly basis. Yearly subscriptions accumulate over time and usually remain active the whole year (IOW they churn on a yearly basis).
What's shocking to me is the $2 monthly tier. At that rate you're spending >25% on payment processing fees. Imagine a quarter of your subscribers just donating their money to MasterCard instead.
the ironic part of offering discounts for yearly subscriptions, is that it gives customers an idea of what profit margins you have for the monthly plan. usually not something you want to do.
that's not necessarily true. Yearly subs give a business some additional benefits which can help to offset the 'lower' margins. There is some correlation, sure, but its not 1:1.
223 $2 (paid monthly)
104 $5 (paid monthly)
26 $10 (paid monthly)
582 $2 (paid yearly)
174 $5 (paid yearly)
62 $10 (paid yearly)
I would have never guessed that more people pay yearly than monthly for a 20% discount. Has anyone else seen something similar for their own SAAS?