Scenario 1: Company wants to take 20 minutes to complete their survey so they make more money. You delete it.
Scenario 2: Company wants you to take a 5 question survey, and they will donate $1 to a charity of your choice if you do it. You are more likely to actually take it because the company showed they're willing to do something selfless in return for your selfless act.
The correlation goes more like this:
Scenario 1: Company wants to take 20 minutes to complete their survey so they make more money. You delete it.
Scenario 2: Company wants you to take a 5 question survey, and they will donate $1 to a charity of your choice if you do it. You are more likely to actually take it because the company showed they're willing to do something selfless in return for your selfless act.