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You seem to think that 1 click is no different from 2 clicks.

I draw your attention to Amazon's one click patent and the huge influence it has had on their success. 1 click can be reactive. 2 clicks almost always requires you to think about your decision.



Explain to me, exactly, step-by-step. How forcing little suzy to click 2 times by having to use safari, instead of 1 click inside the app. Would stop the problem you're mentioning.

You'd make an awesome politician: Can't answer the question? No problem! Ask yourself a different question and proceeed to answer that one instead!




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