While that may be classic Marxist stuff, modern philosophers like Byung-Chul Han give a great twist on the whole thing in a digital age, I should've linked to his works too, especially for the self-optimising HN crowd.
Just quoting from Wikipedia:
>Han argues that subjects become self-exploiters: "Today, everyone is an auto-exploiting labourer in his or her own enterprise. People are now master and slave in one. Even class struggle has transformed into an inner struggle against oneself."[12] The individual has become what Han calls "the achievement-subject"; the individual does not believe they are subjugated "subjects" but rather "projects: Always refashioning and reinventing ourselves" which "amounts to a form of compulsion and constraint—indeed, to a "more efficient kind of subjectivation and subjugation." As a project deeming itself free of external and alien limitations, the "I" subjugates itself to internal limitations and self-constraints, which are taking the form of compulsive achievement and optimization.[13]
Just quoting from Wikipedia:
>Han argues that subjects become self-exploiters: "Today, everyone is an auto-exploiting labourer in his or her own enterprise. People are now master and slave in one. Even class struggle has transformed into an inner struggle against oneself."[12] The individual has become what Han calls "the achievement-subject"; the individual does not believe they are subjugated "subjects" but rather "projects: Always refashioning and reinventing ourselves" which "amounts to a form of compulsion and constraint—indeed, to a "more efficient kind of subjectivation and subjugation." As a project deeming itself free of external and alien limitations, the "I" subjugates itself to internal limitations and self-constraints, which are taking the form of compulsive achievement and optimization.[13]