They make long articles to maximize ad exposure and SEO. It's good faith --they're doing what they have to to make money with the underlying tech ecosystem-- but it's not a good outcome.

LLMs are shifting that ecosystem (at least temporarily) and new revenue models will emerge. It'll take time to figure out. But we shouldn't artificially support a bad system just because it's the existing system.

Transitions are always awkward. In the meantime, I'm inclined to give people rope to experiment.