It probably did, but the PR stream that the public sees is a well oiled machine.

This HN post itself has 4 simultaneous announcement links; not a coincidence.

There are billions of investor money on the line if the wrong thing is said at the wrong time, it needs to be carefully crafted and staged.

I guess OpenAI's CFO didn't get the memo[0].

0. https://www.cnbc.com/video/2026/04/28/tech-shares-fall-after...

They were working on it since at least halfway March, because that's when MS got annoyed at AWS & OpenAI negotiating - https://www.datacenterdynamics.com/en/news/microsoft-conside...