> scroll to the bottom

that illustrates the point nicely...

"But the motto was on display..."

"Yes, it was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of the Leopard'."

the motto was always a part of the code of conduct (it was the preface), it just moved from google's to alphabet's when it became a subsidiary.