Successful product management is exactly closing that rift.
Product management is distinct from either programming (making things) or sales (selling things to people).
The argument made in the article is "you are a programmer. Therefore you don't get product management techniques nor sales. Therefore you should buy my book."
It's a typical sales technique: Creating a sense of inadequacy in your target and right away offering a solution.
If you're cynical, you will notice that there's no guarantee of any kind that the solution you're being sold on actually helps. Because, people good at sales are more likely to be good at selling you random things than to be effective teachers of the knowledge they're claiming for themselves.
patio11 did a lot of good in actually teaching people to look at a market that's not themselves, but there are a lot of people following him who primarily want to make money with e-books because that is their most effective way of monetizing their skills in the absence of any ability to build products.
The argument made in the article is "you are a programmer. Therefore you don't get product management techniques nor sales. Therefore you should buy my book."
It's a typical sales technique: Creating a sense of inadequacy in your target and right away offering a solution.
If you're cynical, you will notice that there's no guarantee of any kind that the solution you're being sold on actually helps. Because, people good at sales are more likely to be good at selling you random things than to be effective teachers of the knowledge they're claiming for themselves.
patio11 did a lot of good in actually teaching people to look at a market that's not themselves, but there are a lot of people following him who primarily want to make money with e-books because that is their most effective way of monetizing their skills in the absence of any ability to build products.