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Imagine if linked in or something similarly businessish got into that space.

I have a hotmail account I use for all my professional MS related needs that has become my business social sign-on account. In general, there's room for innovation here. Google really screwed the pooch when they decided Plus Circles were an internal organizational tool instead of a public facade.



LinkedIn, SalesForce, Amazon, and PayPal are all likely players in the B2B "social" login space.




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