Addendum - what is key here is that Zoe's original post was balanced and rational and even-handed. Even if YouTube disputed the factual aspects of it then this was a really poor way to go about it and has merely confirmed the feeling that they are throwing their weight around with small artists.
They could have turned things around by engaging in dialog and still got their point across.
Someone at YouTube needs to go back to PR school after this.
> Someone at YouTube needs to go back to PR school after this.
I'd say that someone just needs to be repeatedly hit in the head with a copy of Carnegie's "How to Win Friends and Influence People".
Seriously, every single PR flop I've seen discussed here (or anywhere else) was a result of failing to adhere to a single basic rule: don't be a douchebag. It's really that simple. Do we really need PR schools to teach people how to be decent human beings?
Do we really need PR schools to teach people how to be decent human beings?
Probably not, but it's bad for business to be decent human beings. PR/x-relations/etc is about faking decency while unapologetically pushing a business agenda, that does take training.
That's how I feel, too. When I look at the whole area around sales, marketing and PR I can't help but wonder how come we, as a society, managed to legitimize being liars and cheats as an occupation. Lies are so common, so ordinary, that no one notices anymore.
They could have turned things around by engaging in dialog and still got their point across.
Someone at YouTube needs to go back to PR school after this.